by MikeG | Apr 9, 2020 | social media, Reputation Management
Many local service businesses tend to focus their marketing efforts either on SEO, email marketing or Google AdWords, many overlook the vital importance of the message and branding power of their Facebook business page and Messenger marketing. Remember there are over...
by MikeG | Apr 7, 2020 | SEO, lead generation
In the home improvement industry, search engine marketing has become an important way to connect with prospects on the internet. It’s an area of digital marketing that requires optimizing content on websites for various ways someone may search for home renovation....
by MikeG | Apr 6, 2020 | SEO, Web Design
I challenge you to find a homeowner who does not use either Alexa, Google Home, Seri, or some other version of a smart voice search system. Gone are the days when most people type a query into Google. These days, people just talk. “Hey Seri, show me kitchen remodeling...
by MikeG | Apr 6, 2020 | SEO, Web Design
When homeowners in the towns you service search for kitchen remodeling or home improvement contractor and both your GMB listing and your website are not found on the first page of Google’s search results, you can lose up to 95% of potential clicks to your site. More...
by MikeG | Apr 4, 2020 | lead generation, social media
Facebook advertising is one of the most affordable ways to reach customers online. It is also the platform that allows a business to laser target its audience by thousands of interests and behaviors. However, no behavior is more important to target then someone who...
by MikeG | Apr 3, 2020 | lead generation, Reputation Management, SEO
Once you go through the process of claiming and verifiying your GMB listing displayed on Google maps, you can start the process of optimizing your listing so that you will start to come up higher in the local 3 pack when someone near your address searches for home...
by MikeG | Apr 3, 2020 | lead generation
In order to be found for any type of home renovation local searches, such as “kitchen remodelers near me” or “bathroom fitters in Boston, MA”, your company must have a Google Map listing and have a Google My Business (GMB) profile. This is not a difficult thing to do,...
by MikeG | Apr 3, 2020 | social media, lead generation
Which is better, Facebook ads or Google Ads? It should be noted that in any complete digital marketing plan, you typically do not limit your ad spend to just one platform, but often times use both paid search and paid social media advertising together. However, if you...
by MikeG | Apr 2, 2020 | SEO, Reputation Management, social media
As we have discussed already, obtaining new 5-star reviews on Google, Yelp and Facebook is one of the keys to building trust with potential consumers of home improvement services, such as kitchen remodeling. As part of Google’s ranking algorithm to determine if a...
by MikeG | Apr 1, 2020 | SEO, Reputation Management
There are undoubtably thousands of different local and niche directories on the web you can submit your website to in order to gain citations. However, as a home renovation or kitchen remodeling contractor you really want to focus on the the top citation sources that...
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