by MikeG | Apr 4, 2020 | lead generation, social media
Facebook advertising is one of the most affordable ways to reach customers online. It is also the platform that allows a business to laser target its audience by thousands of interests and behaviors. However, no behavior is more important to target then someone who...
by MikeG | Apr 3, 2020 | lead generation, Reputation Management, SEO
Once you go through the process of claiming and verifiying your GMB listing displayed on Google maps, you can start the process of optimizing your listing so that you will start to come up higher in the local 3 pack when someone near your address searches for home...
by MikeG | Apr 3, 2020 | lead generation
In order to be found for any type of home renovation local searches, such as “kitchen remodelers near me” or “bathroom fitters in Boston, MA”, your company must have a Google Map listing and have a Google My Business (GMB) profile. This is not a difficult thing to do,...
by MikeG | Apr 3, 2020 | social media, lead generation
Which is better, Facebook ads or Google Ads? It should be noted that in any complete digital marketing plan, you typically do not limit your ad spend to just one platform, but often times use both paid search and paid social media advertising together. However, if you...
by MikeG | Apr 2, 2020 | SEO, Reputation Management, social media
As we have discussed already, obtaining new 5-star reviews on Google, Yelp and Facebook is one of the keys to building trust with potential consumers of home improvement services, such as kitchen remodeling. As part of Google’s ranking algorithm to determine if a...
by MikeG | Apr 1, 2020 | SEO, Reputation Management
There are undoubtably thousands of different local and niche directories on the web you can submit your website to in order to gain citations. However, as a home renovation or kitchen remodeling contractor you really want to focus on the the top citation sources that...
by MikeG | Apr 1, 2020 | SEO
In order for Google to know who you are and where your business is located, you need to update your NAP. There must be consistent and uniform information across all local and niche directories, including any mention of either your business name, address or company...
by MikeG | Mar 29, 2020 | SEO, Web Design
Did you know that 60% of website views comes from cell phones, or that Google has adopted a mobile first search engine, so that it prioritizes its results for mobile searchers and mobile responsive websites that properly display on mobile devices? In fact, 4.8 billion...
by MikeG | Mar 29, 2020 | lead generation, social media
Pay per click advertising has met social media in the form of advertising on Facebook and Instagram. This paid alternative to posting on your businesses Facebook page provides for a far greater reach of your message. Merely posting to your Facebook page and hoping...
by MikeG | Mar 28, 2020 | SEO
Knowing what your target audience is searching for in Google and Bing is the key to unlocking the first step to your search engine marketing strategy. As a home renovation contractor, you need to know what homeowners and real estate investors are search for so that...
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