Case Study of Home Improvement Contractor
When you choose a digital marketing agency to promote your kitchen remodeling company, you want to know that you are partnering with an agency who has experience working with home improvement contractors and designers. Regrettably, these days, many people with little to no experience working as an internet marketer have classified themselves as an “SEO Expert”, or “Facebook Ads Expert”. Unfortunately, this is more than a stretch. Designing websites and getting them to rank on Google is a complex process and it takes a lot more than a few simple tricks that you learn reading a case study, or watching YouTube videos to get and keep a local service-oriented company the results it needs to drive sales.
So how can you differentiate a reliable SEO company from a guy working out of his mother’s basement with no real-world experience? Well, all you must do is ask for evidence. An exceptional internet marketing company should be able to show you the results they are getting for other kitchen and bath remodeling contractors who have had great success using their services. In this case study, we show you not only websites we have designed, but actual results from our clients who provide home renovation services just like you. We have been able to get them ranked and generated leads on major search engines like Google and Bing for several of their most important keywords in their local markets. In addition we show you how using Facebook ads to promote your before and after photos can make a world of difference in a prospects perceived value of your remodeling or renovation services.
Ideal Home Improvement Used the Internet to Generate Increased Sales
Alex from Ideal Home Improvement asked us to step in to help his company increase its presence on Google and social media. Prior to our engagement, his only digital marketing came from paying thousands of dollars a month to buy leads and renting page one placement with Google Ads. Due the company’s DIY strategy they were buying leads that often were more than 50 miles away.
Alex asked us to help create a sustainable online marketing effort. We accomplished this through rebranding his company with new content, launched an updated website, claiming citations and fixing NAP errors on local directories and writing press releases and getting them picked up by major TV and radio station websites, including, Fox, NBC, ABC, CW, CBS and others. We incoroporated these and other local SEO strategies to optimize the company’s web presence for organic search and conversions which generated dozens of new phone calls from their increased ranking on Google maps and organic searches in the Lowell, MA and Nashua, NH area.
After a very short time, the new company website we created moved to the first page of Bing and Google for his most important local kitchen remodeling and cabinet refacing keywords. In addition, the business experienced a remarkable increase in the number of email and phone calls requesting quotes on remodeling and home renovation jobs. After only 5 weeks, Alex was so happy, he provided a verified review on our Google my Business Profile.