by MikeG | Apr 10, 2020 | social media, lead generation
Facebook is the most widely used social media platform on the planet. There are over 3 billion people worldwide on Facebook and spend on average over 40 minutes per day reading their Facebook News Feed. It is also important to note that although there are many social...
by MikeG | Apr 7, 2020 | SEO, lead generation
In the home improvement industry, search engine marketing has become an important way to connect with prospects on the internet. It’s an area of digital marketing that requires optimizing content on websites for various ways someone may search for home renovation....
by MikeG | Apr 4, 2020 | lead generation, social media
Facebook advertising is one of the most affordable ways to reach customers online. It is also the platform that allows a business to laser target its audience by thousands of interests and behaviors. However, no behavior is more important to target then someone who...
by MikeG | Apr 3, 2020 | lead generation, Reputation Management, SEO
Once you go through the process of claiming and verifiying your GMB listing displayed on Google maps, you can start the process of optimizing your listing so that you will start to come up higher in the local 3 pack when someone near your address searches for home...
by MikeG | Apr 3, 2020 | lead generation
In order to be found for any type of home renovation local searches, such as “kitchen remodelers near me” or “bathroom fitters in Boston, MA”, your company must have a Google Map listing and have a Google My Business (GMB) profile. This is not a difficult thing to do,...
by MikeG | Apr 3, 2020 | social media, lead generation
Which is better, Facebook ads or Google Ads? It should be noted that in any complete digital marketing plan, you typically do not limit your ad spend to just one platform, but often times use both paid search and paid social media advertising together. However, if you...
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