Creating a content calendar for your kitchen remodeling business is an effective social media strategy that allows you to provide steady stream of engaging and informative posts over time, without having the pressure on posting every day. Before creating one it’s important to evaluate what type of audience you want your messages reaching out to in order make sure it reflects target market with relevant information through each post.
You may think that a social media marketing calendar would be more of an administrative tool, but it can actually help your digital outreach immensely. Marketing teams need to know how to use the tools available for their best advantage in order to get maximum results from their efforts.
Use the guide below to develop a robust content marketing strategy that uses a content calendar.
What Is a Social Media Content Calendar and Why Is It Important?
A content calendar is a planning tool that helps you organize online blog posts and social media updates for your home remodeling business. It’s like creating the perfect meal plan, but without all of the hassle! A valuable tool that can be used by businesses to help plan future publications, an editorial or content calendar includes everything from status updates to upcoming articles to promotional events. They work well because they provide transparency with what will happen in terms of publishing frequency – so nobody has any surprises when something new goes live on their favorite platform!
Content calendars save time and prevent businesses from inconsistent publishing. Without a blog or social media publishing schedule, your target audience may lose interest.
What Are the Best Practices for Content Calendars?
Understanding the Content Calendar’s Elements
To make an effective and engaging content calendar, it’s vital you include four key components. The first is the “Editorial” section where your business publishes its blog posts, podcasts, or other social media updates strategically across all networks.
If you’re a sole proprietor, the only thing that may be holding your calendar back is where it’s stored. Paper calendars are good for some things and should always have an important place in our lives. But if you want to make sure others can jump on board and contribute ideas too, there are plenty of collaborative platforms out there like Trello or Basecamp.
Next is promotional, or how you plan to promote your published content. You can include promotions on editorial calendars, and color-coding will differentiate them from editorial content.
Don’t be afraid to jot down ideas for future projects. Whether you’re brainstorming a grocery list or coming up with new ways of tackling your latest task, it’s important that every idea gets noted somewhere—even if the thought is fleeting and will likely never come into fruition.
Using Social Media Content Calendar Tools
The starting point for many people using a content calendar is finding tools or resources to help with creating and managing the calendar.
Whether it’s a marketing suite for large businesses or an interactive guide to create blog content, Loomly and Coschedule are both great tools that help with the process of developing social media editorial calendars.
Adding To the Calendar
The first thing you’ll need to do after choosing your perfect calendar template is picking out the best resources and tools that will help make publishing easy. Once those are decided, it’s time to fill your planner with content so people know when they can expect posts from you!
For most social media managers, this means posting often – multiple times a day sometimes even more than once an hour on some days. If running a blog or website where updates happen less frequently (like 3-4x per month), then set up publication frequency in advance for each post according to how much lead time needed between them so subscribers don’t miss anything important before their next update comes along again.
Once you know your posting frequency, add your content topics to the desired publication dates.
Avoiding Repeated Content
You need to be on your toes when it comes to content marketing. With a library or repository of assets like blogs, interviews, case studies and more at their disposal there’s no excuse for not repeating the same message. And remember: Not all platforms have an audience in common so don’t just do what feels natural – tailor your strategy to reach people where they are.
What Are the Steps of Creating a Content Calendar?
Decide on the Content-Type
Select the type of content you wish to publish. It could be an opinion piece, video, newsletter, or landing page, to name a few. You cannot develop an effective calendar without knowing the type of content you intend to create.
Think Outside The Box With A Social Media Team
If you’re working with social media marketers or an internal team, brainstorm ideas with them. You should also consult with sales and customer service teams to learn about the needs of your customer base. Bring the information to the meeting to develop strategies.
Use Research Ideas To Create Content Ideas
Use various research tools to learn how to create content that produces high results. For instance, keyword research for a blog post will help it rank higher on search engine results pages.
Competitive research is also necessary, mainly if you’re covering familiar topics. Your content should always stand out from others. By learning what others are publishing, you can find a niche to fill.
Choose Social Media Networks
Social media networks have different levels of success with different content. For instance, Facebook posts with videos gain more traction than those with written updates. Choose the best platform for your content.
Monitor Search Trends and Competition
Before you complete your content calendar entry, it would be best to perform a content audit. The audit will give you an idea of how well audiences receive and engage with the posts that are being created on behalf of their company or organization. When doing this type of evaluation for yourself, consider using tools like Spyfu which provides analytics about social media engagements from platforms such as Twitter and Facebook in order to understand what types of engagement work better than others when publishing at different times throughout the weekdays versus weekends.
Create a Publishing Schedule
If you want to stay on top of trending content, then it’s important that the timing and frequency factors for your posts are considered with every single post. By being selective about when a post is published during certain days or at particular times, you can be sure that what gets seen will fit into an optimized schedule which means more engagement from followers.
Boost Online Presence With Quality Content Calendars
Now that you have a better understanding of content calendars and their benefits, it’s time for your business to develop a quality calendar. If you’re still in need of assistance, reach out to Kitchen Remodeling SEO today.
As certified digital marketers, our team provides customer-focused services to improve lead generation. Visit our contact us page today to reach out about your business needs.