Internal link building is an essential aspect of any successful SEO strategy. By creating high-quality internal links within your website, you can improve your site’s ranking in search engine results pages (SERPs) and drive more traffic to your site. In this article, we will discuss the importance of internal link building for improving topical relevancy and siloed pages, and provide some tips on how to use internal links to boost your Google positioning.Placing internal links to your website for your business or blog is a great way to drive traffic to other posts and articles. However, not everyone understands the best ways to implement internal links for SEO or the benefits of engaging in this practice. Internal links allow your website to offer suggested or related content smoothly throughout your articles, providing users the option to learn and engage more.
What Are Internal Links and Why Are They Critical?
Internal links connect a hyperlink on one web page of your site to another across the same domain. They are not the same as external or backlinks (linking pages to another website).
Internal links for SEO can cause a user to spend more time on your page than they may have originally intended. If they come across your site by browsing for a specific topic, they may find your internal link to a related topic very helpful.
Internal links can also drive attention to older blog posts and pages that still provide value to people. Content does not have to sit idle after time has passed. It still can receive views and interaction through a careful internal linking strategy.
Benefits of Internal Links for SEO
You can have a clear website structure and improve your site’s user experience by correctly including internal links. “Is Google indexing my site?”, you may wonder, and can find out by checking your page index. You will achieve better results, increased traffic, and other benefits by including internal links for SEO on your website.
1. Creating a Clear Website Structure
Each page on your site should have a purpose and allow users smooth and seamless navigation. The child pages under a parent or category page should flow logically. Categories and subcategories should not be confusing or link highly unrelated topics.
Utilizing the pyramid website structure is a great way to get started. This structure comprises the homepage at the top, categories below, and subcategories at the very bottom. The hierarchy allows for an easy-to-follow pathway across your site, making finding topics and pages a breeze.
2. Smoother User Experience
Users are more likely to visit your website and engage with your business if your website is easy to read and navigate. An overwhelming, unclear, or confusing page with broken links and unfinished work does not send a positive message to users.
A tip for internal linking and improving the user experience is to use descriptive anchor text to differentiate between similar topics. Sometimes two topics are similar, such as “kitchen sink replacement” versus “bathroom sink replacement.” However, they should not be linked with identical text such as “sink replacement,” as Google would think they were the same topic.
3. Better Google Crawler Results
Having strong internal links for SEO improves your Google Crawler results. The process works as follows:
- Google “crawls” through websites by traveling through external and internal links, making sense of how they are connected. The crawler also helps determine how the pages and posts on your site relate to a particular subject.
- The crawler looks for fresh, updated, and new content it has not yet seen. Effective internal links for SEO improve the likelihood it will rank higher in search results.
The findings of Google Crawler join your page’s index and appear in search results based on optimization practices. Is Google indexing my site? You must first ask yourself if your internal links are clear, related, keyword-rich, and maximizing your pages and posts.
4. Ranking Keywords
Strategic and natural keyword usage and selection on your pages can improve your page ranking. Quickly correcting any broken internal links is critical to driving users to the right place.
You must ensure that each navigation link directs to the correct blog post or page. The better the page ranking for various keywords, the more people will visit your site when searching for a topic or seeking an answer to their question.
How to improve topical relevancy and siloed pages using internal link building
Internal link building is a crucial aspect of SEO that helps improve your website’s topical relevancy and enhances the user experience. By creating a well-structured internal link building strategy, you can ensure that your pages are organized, interconnected, and easy for both users and search engines to navigate. In this article, we’ll explore how to improve topical relevancy and siloed pages using internal link building.
Plan Your Internal Link Building Strategy
Before diving into creating internal links, it’s essential to have a plan in place. Decide on the pages you want to link to and the pages you want to link from. Ensure the pages you link to are relevant to the content on the page and use descriptive anchor text that includes relevant keywords. For a comprehensive guide on SEO, check out the 2021 SEO Formula.
Use Your Homepage to Build Internal Links
Your homepage is the most important page on your website and should be linked to from every other page on your site. Make sure that your homepage includes links to your most important pages, such as your product pages, category pages, and blog.
Incorporate Internal Links in Your Content
When creating content for your website, look for opportunities to link to other relevant pages on your site. For example, if you’re writing a blog post about a particular product or service, link to the relevant product or service page on your site. This not only helps visitors find more information on a topic, but it also helps search
engines understand the structure of your site and how pages are related to each other. To learn more about how local SEO has evolved, read this article on Local SEO Beyond Keywords and Link Building.
Use a Silo Structure
A silo structure is a way of organizing your website’s content into groups of related pages. This helps search engines understand the topical relevancy of your site and can help improve your ranking in Google’s search results. When creating a silo structure, link to other pages within the same silo, but avoid linking to pages in other silos. For web design tips and tricks, visit Kitchen Remodeling SEO Web Design.
Conduct a Site Audit
Performing a site audit can help you identify pages on your site that are not properly linked to other pages. Use a tool like Screaming Frog to crawl your site and identify any pages that are not properly linked to other pages on your site. Once you have identified these pages, you can add internal links to help improve their visibility and ranking in SERPs. Check out Kitchen Remodeling SEO’s Website Audit for professional help.
Internal Linking and SEO Guidance from Kitchen Remodeling SEO
Kitchen Remodeling SEO is a team of SEO professionals specializing in kitchen remodeling. We help businesses in the industry optimize their websites.
We can drive more reach and improve the presence of your kitchen remodeling company. Our team has mastered industry knowledge, terminology, and best practices. Our business understands the significance of having good internal links for SEO, and can help you with yours.
Receive professional assistance and fill out our short form today to book a call with Kitchen Remodeling SEO!
