Facebook vs Google Ads: Which is Better for a Home Improvement Business?

With the growth of digital marketing and these popular advertising platforms, you can’t afford to ignore this way of reaching your target audience. Here’s why:

• Your potential customers are online
• You can personalize your audience’s experience
• You can drive quality traffic to your business website
• You will increase your business’s visibility
• You can create ad campaigns faster and have more targeting options

Online advertising is a valuable solution for your home improvement business to grow and succeed. You will get valuable leads that turn into more sales and ultimately loyal customers.

Google ads vs Facebook Ads: Which Type of Paid Ad is Best for a Home Improvement Business?

Running Google Adwords campaigns or Facebook paid search ads can be expensive. It’s especially difficult for small companies to compete against larger businesses with a bigger ad budget.

Before deciding which type of ad is best for your home improvement business, you have to consider a few factors – are you targeting the right people? Which ad formats does your target audience respond to best? And what’s the most effective way to run your ads?

Both Google Ads and Facebook advertising have a lot to offer, but they appeal to people in distinct ways. You have to decide which type of ad format is best for your home improvement business.

The first thing you should consider is the people, and what’s the most effective way to run a campaign in search engines or social media?

Facebook is a great option for home improvement businesses to advertise. It’s one of the most popular social networks, with more than two billion active users per month.

If you can’t decide between Google ads vs. Facebook Ads and which option to use to boost your home renovation business, keep reading to discover the benefits each platform offers.

Let’s Compare Facebook Ads vs. Google Ads

The main difference between Google and Facebook paid advertising is how services and products are presented to the audience. Google search ads show relevant ads to people who are specifically searching for a product or service, while Facebook shows ads to people based on their interests. Facebook is like a highway in many ways. There are billboards on every stretch of road, whether you want to see them or not. Google search has different formats but PPC ads can help you get top placement on Google search results with just one click! Google ads campaigns focus on lead conversion based on keywords and search terms, unlike Facebook ads, which target brand outreach.

What are the benefits of Google Ads?

• Reach an audience with high intent
• Target a specific city or area (geographical location)
• Target various audiences with different keywords

What are the benefits of Facebook Ads?

• Reach your target clientele at a low cost
• Target a specific audience with specific interests
• Advertise to website visitors to create more leads

The goal of advertising on Facebook and Google is to attract more customers and keep them. However, not every ad should focus on sales. Each campaign should play a unique role in achieving your business goals.

Facebook and Google can work together and help home improvement business owners gain powerful results.

Audience Targeting: Google ads vs Facebook Ads

In terms of audience targeting, both platforms provide excellent options. However, if you want to expose your messages to a more specific audience, you can depend on Facebook’s potential granularity to target Facebook’s users.

One of the most powerful applications is the option to create lookalike audiences. You can upload customer information from Facebook’s database and create a lookalike audience of users to double the reach of your ads by targeting people with the same consumer behavior and interests as your existing customers.

How are conversions measured using a PPC strategy?

The first step to tracking conversions is deciding what you want to measure. If you wish to track button clicks or website actions for your Google Ads, you can set up tracking for your website. If you want to track phone calls or store visits, you need to track offline conversions with Google Ads Conversion Import.

For Facebook Ads, you can use your Ads Manager account to measure results, or integrate your KPIs with your CRM software.

Facebook and Google Ads: Two Ways to Reach Your Target Audience

Both Facebook and Google Ads can help home improvement business owners gain powerful results. Facebook ads allow you to reach a specific audience with particular interests, while Google Ad campaigns focus on reaching people who have high intent for your product or service. You should think about the personas of your target clientele when determining which type of ad campaign is best for your remodeling business. Facebook might be better if you want to advertise to those who are already thinking about remodeling their home, but may not be ready to actively search for a kitchen remodeling contractor. However, it’s also important not to neglect search engine traffic as well. In order words, don’t feel like either one has an inherent advantage over the other because they both offer different benefits that complement each other in unique ways.

Do you need help with Google adwords or Facebook ads?

Running a home improvement business is a time-consuming and overwhelming job. If you can’t decide between Google ads vs Facebook Ads or don’t know how to advertise your business properly, consider partnering with Kitchen Remodeling SEO.

Our kitchen remodel marketing team is Google certified and we’re experts in paid search ads as well as retargeting with both Google display network and Facebook ads. We know how to advertise your remodeling business the right way. Call us today at 339-645-9461.