It can be difficult to decide which advertising platform is best for your home improvement business. Facebook and Google Ads are two of the most popular platforms for running ad campaigns, but which one is better for a kitchen & bath remodeling business? In this article, we’ll compare Facebook vs google ads and help you decide which is the best platform for your pay-per-click advertising.
As a small business owner, you find yourself in the middle of an advertising dilemma. You want to know which ad platforms will work best for your company, but don’t have enough marketing budget to invest in both Facebook and Google Ads. Fortunately, this article breaks down three important areas that can help you decide what is right for your home improvement needs building brand awareness: cost per click (CPC), reaching your target audience, and graphical features like video based ads versus static images or carousel ads with text-based content to increase brand awareness.
The choice is ultimately yours when choosing between different advertising strategies like Google Ads vs Facebook ads because both have pros and cons depending on where you want to focus, as well as who specifically you want to be targeted by those ad campaigns: For example, if branding is important to an organization then they may choose one ad platform while another business might prefer a specific type of audience that only exists within the confines of that particular site’s demographic makeup; no two home improvement businesses are alike which can make this decision more difficult. Ads found in a Facebook newsfeed can be a great way to increase brand awareness because Facebook users are involved in the community, but Facebook ads come with an additional cost, while a Google ad is more of a search network which can help increase website traffic, and are more of a direct response platform.
Why Should Home Improvement Contractors Advertise Online?
The home improvement industry is a competitive field. Whether your business specializes in kitchen remodeling, bathroom redesigns, or custom home improvement projects, it’s essential to find the right marketing strategy to build brand awareness. If you want more potential customers and loyal clients, you need to turn to Google and Facebook ads to target the right people and attract more attention within the ad networks.
With the growth of digital marketing and these popular advertising platforms, you can’t afford to ignore this way of reaching your target audience. Here’s why:
- Your potential customers are online
- You can personalize your audience’s experience
- You can drive quality traffic to your business website
- You will increase your business’s visibility
- You can create ad campaigns faster and have more targeting options
Online advertising is a valuable solution for your home improvement business to grow and succeed. You will get valuable leads that turn into more sales and ultimately loyal customers.
Google ads vs Facebook Ads: Which Type of Paid Ad is Best for a Home Improvement Business?
Running Google Adwords campaigns or Facebook paid search ads can be expensive. It’s especially difficult for small companies to compete against larger businesses with a bigger ad budget.
Before deciding which type of ad is best for your home improvement business, you have to consider a few factors – are you targeting the right people? Which ad formats does your target audience respond to best? And what’s the most effective way to run your ads?
Both Google Ads and Facebook advertising have a lot to offer, but they appeal to people in distinct ways. You have to decide which type of ad format is best for your home improvement business.
Facebook is a great option for home improvement businesses to advertise. It’s one of the most popular social networks, with more than two billion active users per month.
If you can’t decide between Google ads vs. Facebook Ads and which option to use to boost your home renovation business, keep reading to discover the benefits each platform offers.
Let’s Compare Facebook Ads vs. Google Ads
The main difference between Google and Facebook paid advertising is how services and products are presented to the audience. Google search ads show relevant ads to people who are specifically searching for a product or service, while Facebook shows ads to people based on their interests. Facebook is like a highway in many ways. There are billboards on every stretch of road, whether you want to see them or not. Google search has different formats but PPC ads can help you get top placement on Google search results with just one click! Google ads campaigns focus on lead conversion based on keywords and search terms, unlike Facebook ads, which target brand outreach.
What are the benefits of Google Ads?
- Reach an audience with high intent
- Target a specific city or area (geographical location)
- Target various audiences with different keywords
What are the benefits of Facebook Ads?
- Reach your target clientele at a low cost
- Target a specific audience with specific interests
- Advertise to website visitors to create more leads
The goal of advertising on Facebook and Google is to attract more customers and keep them. However, not every ad should focus on sales. Each campaign should play a unique role in achieving your business goals.
Facebook and Google can work together and help home improvement business owners gain powerful results.
Audience Targeting: Google ads vs Facebook Ads
In terms of audience targeting, both platforms provide excellent options. However, if you want to expose your messages to a more specific audience, you can depend on Facebook’s potential granularity to target Facebook’s users.
One of the most powerful applications is the option to create lookalike audiences. You can upload customer information from Facebook’s database and create a lookalike audience of users to double the reach of your ads by targeting people with the same consumer behavior and interests as your existing customers.
How are conversions measured using a PPC strategy?
The first step to tracking conversions is deciding what you want to measure. If you wish to track button clicks or website actions for your Google Ads, you can set up tracking for your website. If you want to track phone calls or store visits, you need to track offline conversions with Google Ads Conversion Import.
For Facebook Ads, you can use your Ads Manager account to measure results, or integrate your KPIs with your CRM software.
Facebook and Google Ads: Two Ways to Reach Your Target Audience
Both Facebook and Google Ads can help home improvement business owners gain powerful results. Facebook ads allow you to reach a specific audience with particular interests, while Google Ad campaigns focus on reaching people who have high intent for your product or service. You should think about the personas of your target clientele when determining which type of ad campaign is best for your remodeling business. Facebook might be better if you want to advertise to those who are already thinking about remodeling their home, but may not be ready to actively search for a kitchen remodeling contractor. However, it’s also important not to neglect search engine traffic as well. In order words, don’t feel like either one has an inherent advantage over the other because they both offer different benefits that complement each other in unique ways.
Do you need help with Google adwords or Facebook ads?
Running a home improvement business is a time-consuming and overwhelming job. If you can’t decide between Google ads vs Facebook Ads or don’t know how to advertise your business properly, consider partnering with Kitchen Remodeling SEO.
Our kitchen remodel marketing team is Google certified and we’re experts in paid search ads as well as retargeting with both Google display network and Facebook ads. We know how to advertise your remodeling business the right way. Call us today at 339-645-9461.