Do you struggle to generate leads for your home improvement business? Paying for qualified leads is an option, but costs stack up quickly, and the benefits are short-lived—you always have to pay more for more leads, and often they are not even exclusive home improvement leads.
With a focused SEO strategy, you can generate organic home improvement leads for free. By partnering with an experienced SEO firm, you can climb the ranks of the search engine results until your home improvement business sits at #1 and generates organic clicks and leads from customers who need your services.
In this guide, we’ll explain the basics of SEO and why it’s crucial for any home improvement contractor operating in the 21st century.
Home Improvement Business Owners Should Know:
● What is SEO for?
● Establishing an SEO Strategy for Home Improvement businesses
● Benefits of SEO for a Home Improvement Contractor
● How to Improve Local SEO for Home Services
What is SEO?
Search engine optimization comprises many techniques to improve your website’s search rankings to drive more organic traffic and generate home improvement leads.
When potential customers search for “home improvement” or “contractor near me,” search engines like Google use complex algorithms to show results related to that search. SEO is how you show search engines that your website is high-quality and authoritative to boost your site’s ranking on the Google search page.
When you improve your search rankings, you drive more organic traffic to your business’s webpage. SEO is the perfect solution to keep your business relevant within the home improvement project market.
SEO involves many marketing tactics, including:
· Making technical tweaks to speed up your website
· Designing a clean, modern home improvement website
· Inserting high-ranking keywords to help search engines find your website
· Writing valuable content to establish your authority in the home improvement industry
When you focus on a solid SEO strategy, quality lead generation will follow.
Establishing an SEO Strategy For Home Improvement Leads
When creating an SEO strategy or updating your current strategy, it’s important to begin with a thorough website audit. Review your current content with SEO in mind and make the necessary edits to improve content quality and SEO value. This can be tricky if you’re not familiar with SEO best practices. Hiring an SEO firm to craft an SEO strategy for your business can be helpful.
An SEO expert that specializes in home improvement websites can create an SEO plan to grow your business that includes:
● Performing competitor research to see what’s working for the competition in the service area
● Choosing target keywords specific to your business
● Writing optimized, keyword-rich content
● Sourcing links from other websites to show search engines that you’re trusted as a home improvement contractor
Benefits of SEO for a Home Improvement Contractor
SEO has many short and long-term benefits for your remodeling business, starting with an increase in customers. SEO continues to create profitable income and generate new home improvement leads for years to come when managed efficiently.
Other benefits of SEO include:
· Rank #1 in search results to put your site in front of more customers
· Generate more business through higher quality leads
· Increase organic traffic to your website for months and years to come
· Gain the edge over your local competition
Explore more benefits and proven SEO successes from this Kitchen Remodeling Google Ads Case Study.
How to Improve Local SEO for Home Services
Google searches are often location-based, so improving your company’s local SEO is crucial. Digital Marketing tools like Google my Business offer free services that provide listings for businesses in your area.
To improve your local SEO, incorporate more localized keywords line “home improvement contractors near me.” Ultimately, your home services business will become more profitable due to more qualified leads.
How to Convert home improvement contractor leads from Online Marketing Efforts
Once you receive leads from a prospective new customer, your sales team must have a way to communicate with that customer. Often times you can connect your CRM with your incoming leads for new home improvement projects. At that point, you can have an email automation program start to communicate with your potential lead and set up a meeting for them and your sales team.
An email campaign is a series of emails that you can schedule and send to your new leads. You can start by following up with the customer after they submit a form on your website. You can also nurture them by sending helpful tips and ideas about the home improvement project they’re interested in. This will help you to build trust with the potential customer and increase the chances that they will hire you for their next home improvement project.
Invest in SEO with Help from the Experts
You don’t have to be an SEO expert to take advantage of SEO. Kitchen Remodeling SEO services provide industry-leading SEO strategies that specifically apply to contractor marketing. With a custom-tailored SEO strategy, your home improvement leads will increase, and your company will stand out among competitors. Let us get you started with an SEO consultation.
What are you waiting for? Book a call with Kitchen Remodeling SEO today to start improving your company’s SEO and reap the rewards of free quality lead generation.