Gone are the days when all you needed to market your kitchen and bath business was an ad in the yellow pages or a local magazine. Today, getting customers through your showroom doors requires more time and effort.
Most modern consumers shop online before paying for a service or walking into a store to purchase a product. As a result, digital advertising and social media marketing have become inevitable for businesses today. The kitchen and bath industry also benefits from these online marketing tools.
Investing in a top-notch kitchen and bath marketing strategy brings in more prospects who will become customers and grow your revenue. Let’s highlight the crucial aspects of a solid marketing strategy, local SEO, and how to use the power of social media to your advantage.
How to Create a Kitchen and Bath Marketing Strategy
The kitchen and bath industry is highly competitive, but the demand is there. Kitchen remodeling is on the rise—76% of households in the United States completed a home improvement project in 2020, and 27% of Americans plan to upgrade their kitchens. Whether your business specializes in bathroom redesigns, kitchen remodeling, or custom home improvement projects, you want to find the right marketing strategy to build brand awareness.
A solid marketing strategy backs up every serious business plan. However, kitchen and bath marketing has its unique challenges. Unlike companies that sell physical products online, you want people to visit your store or showroom and consider making a long-term purchase.
Kitchen and bath remodeling businesses need a different marketing approach and strategy than your average small business. So, how do you market your remodeling business in a way that brings paying customers and puts you ahead of the competition?
Consider the following digital marketing strategies:
- Know your audience
- Manage your reviews
- Boost your brand on Google and social media
- Make information easy to access
- Use real and authentic imagery
- Present your showroom on your website
- Invest in a superb website
- Use content marketing to give potential customers the info they need
- Outthink the competition
- Showcase your services from the start
Having a high-level kitchen and bath marketing strategy puts you a step ahead in the right direction. You can attract more people to your showroom, promote your products better, and provide an outstanding customer experience.
Local SEO for Kitchen Contractors
Local search engine optimization (SEO) continues to gain traction as people use voice search and search terms such as “near me” more frequently. 97% of consumers searched for local businesses online, so you wouldn’t want to miss out on local sales opportunities.
Overlooking local SEO for contractors may result in fewer sales. As an effective kitchen and bath marketing strategy, local SEO lets you target internet users when they’re searching for kitchen and bath products and services in your locality.
Improving your search engine rankings organically depends on domain authority. Your website’s domain authority improves over time based on factors like content quality, the number of hits on your website, and backlinks from other relevant and important sites in your niche.
Claim and Optimize Your Google My Business Profile
Your Google My Business profile is one of the most critical components of your local SEO. When it comes to local searches, Google gives priority to businesses with optimized Google My Business listings.
If you haven’t already, start by claiming your listings with Google My Business, Bing, Yelp, and other industry-relevant platforms. Next, populate it with complete contact information, reviews, and pictures for the best results and interlink them all together.
An optimized profile increases your website’s visibility and could potentially see you land in the local pack—the collection of company listings customers see at the top of Google’s search engine result pages when a local search is conducted.
In addition to optimizing your Google My Business listing, you can optimize your website content using the best practices for local SEO. You want to give search algorithms a better chance of ranking you highly for local searches. Experienced marketing companies can help you achieve this objective with custom web development and design services.
Why It’s Important to Use Google’s Local Service Ads
SEO works toward growing your website organically, which takes time and effort. Google Ads allow you to enjoy instant results, and you only pay when a potential customer clicks on your ad.
Google Ads make it easy to:
- Target a specific geographical location
- Reach an audience that is ready to buy
- Monitor the success of your ad campaign
A significant percentage of companies use Google Ads to bolster their businesses. You need to take advantage of Google Ads or risk losing out to your competitors.
Engage with Customers through Facebook Messenger Ads
By now, you’re probably aware that social media offers an easy and low-cost way to promote your business and products. Your customers use social media daily to interact with others, read reviews, and get news.
Purchasing Facebook messenger ad space gives you access to your Facebook customer base, so you can use them for promotional purposes as well as to level up your customer service.
Homeowners continuously scroll through Facebook pages throughout the day, ready to be inspired by a beautiful kitchen or bathroom project. Using proper targeting techniques helps make your Facebook ads more cost-efficient and effective.
That way, you get a better return on investment and increase your overall profitability. Facebook ads allow you to:
- Retarget and advertise to website visitors to create more leads
- Reach your target market at a low cost
- Target a specific audience with specific interests
When setting up your Facebook ads, maximize every ad dollar by specifying a specific target audience to show your ads to. Advertise to consumers who are homeowners searching for kitchen and bath services.
Get Professional Help Marketing Your Remodeling Business
After reading this article, it might seem like there are a lot of things you have to consider. If you need help increasing the leads and sales for your kitchen and bath business? You’ve come to the right place. Contact Kitchen Remodeling SEO at (339) 645-9461. Other digital agencies offer generic marketing services, but we focus only on kitchen and bath remodeling clients.
As an experienced digital marketing agency, we specialize in kitchen and bath marketing. We look forward to taking your business to the next level with effective marketing solutions.
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