Everyone knows that social media is an essential part of today’s world of digital marketing, and visual-content platforms are taking over.  It is especially important for promoting kitchen marketing campaigns.

Facebook is the obvious go-to when it comes to the biggest platform, but it can be costly and difficult to grow your following there. Twitter is often the next step for most brands, but increasingly people are turning to visual content platforms like Instagram, YouTube, and TikTok.

Why Visual Content Should Rule Your Digital Marketing Efforts

These platforms are especially useful to brands that are marketing kitchen and bath remodeling companies. They give you a chance to display your products and your brands’ personality.

Your kitchen and bath business should focus their marketing strategy more on visual content. You can even engage your customers by asking them to tag you in their before-and-after remodel projects. Seeing your product in a real-world setting goes far in creating a trusted online presence.

Adding video ads and more visual content to your overall marketing strategy is important for any brand these days. But a brand selling physical merchandise will benefit far more from Instagram marketing than on Twitter.

Instagram is also more cost-effective than Facebook since you can grow your following for free. Though there is an option to pay to promote your content if you wish, this is unnecessary for success on Instagram.

Using Instagram to Promote Your Kitchen and Bath Business

Using Instagram to promote your kitchen business is easy and free. However, you must stay committed to seeing your efforts pay off, just like email marketing or any other marketing strategy.

1 – Be Authentic

One of the biggest tips for being successful on any social media platform is to be authentic. Don’t try to mimic what other brands are doing. Also, avoid being too commercial—reveal the human side of your brand as often as possible.

2 – Use Hashtags

Don’t miss out on the chances to pop up in people’s search feeds. Hashtags are the best way to have your content shown on Instagram. Just make sure the hashtags you use are relevant to the pictures or videos that you are posting.

3 – Use Live Features

Instagram live allows you to show off your product or business in real time. This immediacy can help you get to know your followers and show off everything that your business offers.

4 – Be Social

They call it social media for a reason, right? Engage with your followers. When someone comments, write back.

Tag other brands. Chances are, they will tag you back. The more you engage with your audience, the more it will grow.

5 – Stay Consistent

Again, online marketing is about the long game. You’ll need to stay consistent, post regularly, and be active and social with your followers to see real success.

Using Video Ads on YouTube in Your Kitchen Marketing Strategy

Video ads are an eye-catching marketing tool that you’ll want to take advantage of. This benefit is especially valuable for kitchen remodel marketing. It’s always easier in a video to show what your product can do or why your customer should want it.

Rather than using costly TV commercials, you’re better off posting online video ads. Production costs are much lower, and you don’t have to pay for time slots when you upload a video to YouTube.

Posting how-to videos, for example, will help you find new customers who are looking into remodeling their kitchen or bathroom. It’s also a great way to build trust in your brand by showing the quality of your products in action.


Below see an example of how one kitchen remodeling company used video to inform their local audience about their services.

TikTok is a great way to get your local business discovered by new prospects.

Users on TikTok are highly engaged, love sharing content and open up the app multiple times per day! Home improvement companies can show off their creative side while adding humor in order find music that resonates with target audience – it doesn’t have be serious or pushy sales-y like some other social media sites out there today. The output tone should stay light hearted but also informative.

Share with All Your Social Media to Boost Your Online Presence

Digital marketing should include multiple social media platforms but don’t go overboard. Also, your online presence should be consistent across all your accounts. One benefit to Instagram marketing is that it allows you to share your posts to other social media platforms.

Posting a picture or video to Instagram is quick and easy. Then, with the click of a button, it can also be shared to Facebook, LinkedIn, Twitter, and more. The same can be said for content you post to YouTube.

Of course, you should still be using Facebook, email marketing, and traditional marketing methods. But putting your focus on visual content will only benefit your kitchen business in the long run. Whether you are trying to boost online ordering, promote a new product, or grow your audience, Instagram should be an essential component of your overall marketing tactics.

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Mike Goldstein
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