Is your local business found in the Google maps when a potential customer searches for kitchen remodeling near me or custom cabinetry nearby? If not, you may need to consider enhancing your contractor marketing. Properly using Local SEO for contractors is important for getting your business found online.

How local businesses are found in search engines

When people are searching for local contractors, they use local keywords. For example, if someone is looking for a kitchen remodeling contractor in Los Angeles, they might search for “Los Angeles kitchen remodeling contractor” or “kitchen remodeling contractor Los Angeles.”


If you want your local business to appear in the search results when local customers perform a Google search, you need to optimize your website for local SEO. Local SEO is different from traditional SEO in that it’s designed to help local businesses rank higher in search results for local keywords.

Local SEO for contractors strategy is separated into 3 main areas called E-A-T

The following three factors are considered by Google when deciding how high to rank a contractor website using the acronym E-A-T. This stands for Expertise, Authoritativeness, and Trustworthiness. The concept of demonstrating E-A-T on and off your website is covered in detail in Google’s Quality Raters’ Guidelines. We feel that E-A-T is an essential element of most sites’ success.

Expertise is shown in website content

Website expertise measures the quality of the website content. Do you write about things that all general contractors should be aware of? If so, you may have more knowledge than a specialty construction business and you have the opportunity for better seo performance. This can also be seen in your overall content marketing strategy, such as use of a web pages found in your blog. If you have a blog, do you write articles that show your local seo expertise?

Building your expertise all starts with conducting strategic local keyword research. You want to identify the buying intent keywords that your prospective customers use in their local search.


A contracting company that is just starting out will have a harder time ranking for local keywords than an established business. This is where the quality of your content comes into play. You need to produce high-quality, keyword-rich content that will help you rank higher in local search results.

Authority is shown with inbound links and citations

Domain authority is increased when other websites link to yours. This tells Google that your website is a resource for information related to your expertise. You can also increase your domain authority by claiming and optimizing your Google business profile, and building your business listing profile with niche and geo-relevant online directories. You can also leverage your local authority by using white-hat link building techniques, such as asking other companies in related services, like construction companies to link to your blog or local content. These digital marketing techniques such as building citations will greatly help your online visibility.

Citations are local references to your business NAP

Citations are local references to your business name, address, and phone number. These local citations help Google verify that your contractor business exists at a physical location. You can build local citations by claiming your Google My Business listing and optimizing it with images, videos, and detailed business information. You can also build local citations with online directories, such as Yelp, Angie’s List, Home Advisor, and Houzz.

Trust is shown through testimonials and Google reviews

A Google Business Profile allows customers to leave reviews about your local contracting business. These local reviews help show Google that your business is trustworthy and provide valuable feedback for potential customers. You can actively encourage customers to leave local reviews by sending follow-up emails after completing a project, or by displaying signs or posters in your showroom.

Local SEO is an essential part of any digital marketing strategy for contractors.

following these local SEO tips, you can increase your website’s visibility in local search results for general contractor services and attract more qualified seo leads and appear in the local map pack for your contracting business.

By using these search engine optimization techniques, your target web page for local searches can improve its visibility in the Google search results and increase organic traffic, attract a larger section of your local market and catapult your business growth. If you’re not sure where to start, our contractor SEO services can help. Kitchen Remodeling SEO specialize in local SEO for contractors and have a team of experienced digital marketing experts who can help your seo process get started.

If you’re looking for more help with your local SEO strategy, contact us today for a free consultation!

Mike Goldstein
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