As a contractor, one of your main goals is to attract customers in your local area. And while there are many marketing strategies you can use to achieve this; Local contractor SEO is undoubtedly the most effective.
What is Local SEO For Contractors
Local SEO strategy can be a powerful tactic for local business owners to increase their home services company’s local visibility in search engines. Local SEO is the best way for your business to attract customers in close proximity. This means optimizing everything from website content, images and links all with a focus on localized information that will be found only around here.
Search engine optimization is the process of improving the visibility of a contractor website or web pages in search engines such as Google, Yahoo, and Bing. It is also a digital marketing strategy employed to drive website traffic to your contracting company through unpaid or organic search results.
Why local businesses should concentrate on search engine optimization
Many local business owners are aware of the importance of appearing in search engine results pages (SERPs). They recognize that, especially in the home services sector, a Google search is typically the first place a potential customer will look. A general contractor would regard Google advertising as his or her first stop marketing a prospective customer. However, SEO leads have a much higher closing rate than general internet paid leads.
SEO for contractors can be a bit more complicated than for other types of local businesses, as there are a number of factors that come into play when it comes to search rankings. But, if you’re willing to follow local seo best practices for contractor SEO process, the payoff can be significant.
1. Optimize your website Content for Local SEO
The most critical thing you can do to enhance your Local SEO performance is to make sure that the content on your website is tailored for your target market. This entails including relevant keywords, phrases, and terms in your website text that prospective consumers in your region are likely to search for.
It’s also important to include location-specific information such as your service area, business hours, and contact information. And don’t forget to optimize your website images and videos with relevant keywords and Alt tags.
2. Add a business page blog
Another great way to build your online contractor seo presence is by creating blog content that showcases your expertise as a generfal contractor, kitchen remodeler. This not only helps with search engine optimization but also establishes you as a thought leader in the local market.
One of the best ways to encourage website visitors to return to your site . is to regularly publish fresh, original content. A business blog also gives you a great platform to share your company’s latest news, special offers, and coupons with potential customers.
3. Technical SEO Audit
Search engine crawlers need to be able to find and index your website content for any “real” seo success” In order for this to happen, your site must be free for programing errors and have clean website copy that loads quickly when prospective customers in your target audience search for your services.
To ensure Optimize your website for mobile
Technical SEO is all about ensuring a good user experience. More home owners in your target audience are using their smartphones and other mobile devices to perform local searches. In fact, according to Google, 61% of mobile searchers are more likely to contact a business that has a mobile-friendly website. Make sure your contractor seo website is designed with a responsive design so it will load quickly and be easy to navigate on a small iphone screen.
4. Claim and Optimize Your Google Business Profile
Google Business Profile (GBP) is a free search engine profile that allows company’s or their contractor seo agency to manage their online presence across Google Search Results and Maps. If you haven’t already claim your GBP listing, now is the time to optmize your Google profile with seo for contractors tactics.
Once you’ve claimed your listing, take some time to fill out all the pertinent information such as your business name, address, phone number, hours of operation, and website URL. You should also include a description of your business, as well as some high-quality photos from the construction industry or specifically from your contracting business.
5. Get Listed in Local Directories
Another important step in contractor seo is to get your business listed in as many local online directories as possible. This will help improve your chances of being found by potential customers who are searching for contractors in your area.
Create local seo citations
Citations are online mentions of your business name, address, and phone number. They help improve your local search visibility and boost your contractor SEO ranking. The key is to make sure that the information included in your citations is consistent with the NAP (name, address, phone number) information on your website. You
One such popular online directory for a contractor business is Houzz or Yelp. Be sure to claim your business listing on these sites and fill out all the necessary information such as your business name, address, phone number, and website URL. often times you can also include a list of your services online. This is one of the easiest seo strategies to improve your domain authority and thereby enhance your local search potential.
6. Build your online reputation in search engines
The goal of any businesses marketing manager should be to create a great online reputation—and this is especially true with contractor seo strategy. A strong online reputation will help you attract more customers, both organic and through word-of-mouth.
There are a number of seo ways to build your online reputation, but one of the most effective is by actively encouraging customer reviews and testimonials. You can do this by adding links to review sites on your website or even sending follow-up emails after a job is completed asking customers to leave a review.
Get a Conversion Boost & more local customers using contractor SEO
Local SEO is one of the best ways for a kitchen remodeling business to attract customers in close proximity. A good technical SEO audit will ensure that your website is free from programming errors and loading quickly. To further improve your local seo, be sure to claim and optimize your Google Business Profile, list your business in local directories, and build your online reputation by encouraging customer reviews and testimonials.
By following these seo tips, you can be sure that your kitchen remodeling business will be well on its way to attract new customers in your area!
For more information about local SEO strategies for kitchen remodeling contractors, request a fee digital marketing & strategy session today with Kitchen Remodeling SEO.