As a home remodeling company, it’s important to have a website that is both effective and appealing to potential customers. It is equally important to have a website that Google presents to your target audience when they are searching for home remodeling services. However, many home service companies don’t realize that their website may not be performing as well as it could be with respect to both converting visitors into leads and providing Google with the signals it needs to improve the position of the site in the SERPs. This is often due to a number of technical SEO errors or problems that can occur during the design or development process. A website audit is a perfect way to identify these issues and fix them accordingly. This article will discuss why website audits are important for home remodeling companies and how you can go about conducting one yourself, or what to ask a digital marketing agency to do when running a website audit for your company.
How to conduct a website audit for your home remodeling company
If you’re a home remodeling company, conducting a website audit is one of the most important things you can do to improve your online visibility and performance. There are a number of things you can look for when conducting an audit, including broken links, missing images, missing titles, multiple H1 headings, thin content, missing information, and much more.
In order to conduct a website audit, you’ll need access to a number of tools and resources. The first step is to gather as much information as possible about your website. This can include screenshots of the website, the URL, any login information, and contact information for the web developer or designer. You’ll also need access to Google Search Console, Google Analytics, and a few paid tools such as Screaming Frog and either AHREFS or another program that can identify issues in the HTML code and crawl internal and external links.
Once you have all of this information gathered, you can begin the audit process. The first step is to analyze your website’s structure and coding. Look for any errors or problems that may have been caused during the design or development process, or that a marketing team member may have inadvertently created. Next, check for any broken links or missing images on your site. Google Search Console can be used to help identify these issues.
You need to audit your local and niche pages for relevancy and thin content
Third, audit your website’s content. Make sure all of the information on your site is correct and up to date. Even more important, make sure that all of your content adds value to your users. A good rule of thumb is that if Google were not a consideration, would you still be writing and publishing that content?
Does your site load quickly and can users easily find what they are looking for?
Check for any duplicate content or pages that may not be indexable by search engines, using a free tool like Copyscape as well as check for no-index meta tags and your robots.txt file. Finally, evaluate your website’s user experience for loading speed and core web vitals, as well as the user’s buying journey throughout your site. Essentially, you need to make sure it is easy for visitors to navigate and find the information they are looking for.
By conducting a website audit, home remodeling companies can identify and fix any technical SEO issues that may be preventing them from achieving better online visibility and performance.
What to do if you find errors during your website audit
If you find errors or problems during your website audit, the first step is to fix them. Depending on the severity and complexity of the error, you may be able to fix it yourself, or you may need to hire a web developer, content writer, or digital marketing agency to help you.
If you’re not sure how to fix the issue, reach out to the developer or agency who designed or developed your website. They should be able to help you identify and fix the problem.
Should you do more than one website audit?
It’s important to keep in mind that website audits are an ongoing process. You should conduct an audit at least once a year, and more often if you make any significant changes to your website. You should also conduct a technical SEO and local content audit anytime Google comes out with a major algorithm update that could affect your position in their search results. This will help ensure that your website is always running smoothly and performing at its best.
There are significant benefits of improving your website’s SEO through an audit
There are several benefits of improving your website’s SEO through an audit. First, by fixing any technical errors or problems that may be preventing your website from being indexed or ranking higher in search engine results pages (SERPs), you can improve your website’s visibility and drive more traffic to your site.
Second, by ensuring that all of your website’s content is high-quality and adds value to your users, you can improve the overall user experience and boost your conversion rates.
Third, by conducting a content audit, you can identify and fix any pages on your site that are not relevant or duplicate which may remove a filter set by search engines due to low quality. This can help you to improve your website’s overall SEO performance and page quality score, and even bring your Google ad spend down.
Finally, by evaluating your website’s user experience, you can make changes that will make it easier for visitors to navigate and find the information they are looking for. This can help to increase the number of leads and conversions that your site generates.