by MikeG | Nov 18, 2020 | Contractor News
Every home improvement contractor, especially those that concentrate on kitchen remodeling know that getting leads in their service area is essential to sustain and grow their remodeling company. It goes without saying that those in the home services industry face...
by MikeG | Oct 23, 2020 | Contractor News
This is a step by step tutorial for kitchen and bath remodeling marketers on how to create a Facebook custom audience using the tools in business manager and Facebook’s ad manager. Click on the video play button below to watch and learn how to create a Facebook...
by MikeG | Apr 13, 2020 | SEO, social media
When you were in Highschool, life was a popularity contest. Well, in business, particularly online as it relates to Google, that popularity contest continues through inbound links from other relevant websites to your home improvement business. Each link that your...
by MikeG | Apr 10, 2020 | SEO
There are certain things that every website must do to have any chance at coming up highly for any competitive keyword in a Google search. If you don’t do a couple of very simple things, potential clients who are searching Google for your specific services will not be...
by MikeG | Apr 10, 2020 | social media, lead generation
Facebook is the most widely used social media platform on the planet. There are over 3 billion people worldwide on Facebook and spend on average over 40 minutes per day reading their Facebook News Feed. It is also important to note that although there are many social...
by MikeG | Apr 9, 2020 | social media, Reputation Management
Many local service businesses tend to focus their marketing efforts either on SEO, email marketing or Google AdWords, many overlook the vital importance of the message and branding power of their Facebook business page and Messenger marketing. Remember there are over...
by MikeG | Apr 7, 2020 | SEO, lead generation
In the home improvement industry, search engine marketing has become an important way to connect with prospects on the internet. It’s an area of digital marketing that requires optimizing content on websites for various ways someone may search for home renovation....
by MikeG | Apr 6, 2020 | SEO, Web Design
I challenge you to find a homeowner who does not use either Alexa, Google Home, Seri, or some other version of a smart voice search system. Gone are the days when most people type a query into Google. These days, people just talk. “Hey Seri, show me kitchen remodeling...
by MikeG | Apr 6, 2020 | SEO, Web Design
When homeowners in the towns you service search for kitchen remodeling or home improvement contractor and both your GMB listing and your website are not found on the first page of Google’s search results, you can lose up to 95% of potential clicks to your site. More...
by MikeG | Apr 4, 2020 | lead generation, social media
Facebook advertising is one of the most affordable ways to reach customers online. It is also the platform that allows a business to laser target its audience by thousands of interests and behaviors. However, no behavior is more important to target then someone who...
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