by MikeG | Apr 9, 2021 | lead generation
Small businesses often have a limited budget for marketing, which makes resource allocation more challenging. If you’re in the home improvement business and looking for advertising options, you might find that choosing between Google Ads vs. Facebook Ads can be...
by MikeG | Mar 3, 2021 | Contractor News
In this webinar, we will show you how to take your kitchen remodeling website and optimize for conversions. We show you what actionable steps you can take to turn those website visitors into actual phone calls and leads looking for your kitchen remodeling and home...
by MikeG | Jan 14, 2021 | Contractor News
Facebook ads and marketing works because it reaches a large audience, and the platform allows you to deploy kitchen remodeling ad campaigns in any way you like. You can attach your company’s profile or Facebook business page to your ads, and the system does most of...
by MikeG | Nov 18, 2020 | Contractor News
Every home improvement contractor, especially those that concentrate on kitchen remodeling know that getting kitchen remodeling leads in their service area is essential to sustain and grow their remodeling company. It goes without saying that those in the home...
by MikeG | Oct 23, 2020 | Contractor News
This is a step by step tutorial for kitchen and bath remodeling marketers on how to create a Facebook custom audience using the tools in business manager and Facebook’s ad manager. Click on the video play button below to watch and learn how to create a Facebook...
by MikeG | Apr 13, 2020 | SEO, social media
When you were in Highschool, life was a popularity contest. Well, in business, particularly online as it relates to Google, that popularity contest continues through inbound links from other relevant websites to your home improvement business. Each link that your...
by MikeG | Apr 10, 2020 | SEO
There are certain things that every website must do to have any chance at coming up highly for any competitive keyword in a Google search. If you don’t do a couple of very simple things, potential clients who are searching Google for your specific services will not be...
by MikeG | Apr 10, 2020 | social media, lead generation
Facebook is the most widely used social media platform on the planet. There are over 3 billion people worldwide on Facebook and spend on average over 40 minutes per day reading their Facebook News Feed. It is also important to note that although there are many social...
by MikeG | Apr 9, 2020 | social media, Reputation Management
Many local service businesses tend to focus their marketing efforts either on SEO, email marketing or Google AdWords, many overlook the vital importance of the message and branding power of their Facebook business page and Messenger marketing. Remember there are over...
by MikeG | Apr 7, 2020 | SEO, lead generation
In the home improvement industry, search engine marketing has become an important way to connect with prospects on the internet. It’s an area of digital marketing that requires optimizing content on websites for various ways someone may search for home renovation....
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