Kitchen designers these days find it harder than ever to organically make their way to the top of Google’s search engine rankings pages (SERPs). They have a hard time becoming visible and getting organic clicks when their brand does not utilize features that Google’s algorithm seeks.

Approximately 60% of people searching for local services will not go beyond the Google Map results for local searches. If you are looking to improve your organic ranking but do not have a lot of money to pay each month on PPC advertisements,  you may find this article helpful.

Find Out Your SEO Visibility With Google Search Console

If you’ve ever been curious about why your site never shows up on the first page of Google search results, it may be because your SEO visibility is low. Visibility measures how well a website ranks for targeted keywords and helps determine if more traffic needs to be generated. However, this concept goes beyond just page #1 rank.  It also looks at where pages stand against competitors in organic searches so that a page can provide better information than their competition does by ranking higher or lower.  For this reason, SEO Visibility provides greater insight into what changes need to happen strategically when trying to improve rankings with regard to specific target keywords.

Google’s Search Console is a very useful free tool for beginners, and is an outstanding way to see your SEO visibility.

What SEO Visibility Score Should You Aim For?

Your SEO visibility score is much like the search results you see on Google. It’s based on how well your site ranks for a specific keyword, and if it shows up within the top 30, then that means good news. This happens because very few people scroll past Page 3 when they’re looking for something online through their searches.

If your remodeling company is trying to rank higher organically for specific keywords like cabinet refacing and granite countertop installer, measure yourself against your competitors’ rankings on the same keywords. This can give you a rough idea of your SEO visibility.

The Moz search visibility score is a way to measure how well you rank on the SERPs. So, for example, if your SEO process results in 100% of all keywords ranking at the top 50 spots then that’s great! If not or 35-45%, it can still be seen as successful because this number takes many factors into consideration such as time and effort put forth by yourself and others involved with making sure your website ranks high.

What Is Visibility for a Website?

If users are searching for cabinets and installation services that your business offers, increasing visibility on prominent search engines is the best way to increase results. The key here is ranking high: Google and Bing rank highest in terms of prominence.

Tips to Increase Visibility

So now that we know why SEO visibility is so important to your pages, let’s get into some easy tips you could apply to boost your site’s organic traffic and search visibility.

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1.   Improve your Content

Before you embark on your SEO visibility journey, make sure that your site used rich content.  Next, perform keyword research for on-site optimization or use the Ahrefs Content Gap Tool to see where your content is lacking, then create new content in those areas.

2.   Page Speed Matters in Search Engine Rankings

When your pages aren’t loading quickly enough, users will go elsewhere within seconds and leads to high bounce rates. Google measures loading speed, so be sure to utilize tools to measure and help you improve it.

3.   It’s Far More Valuable Than You Think When You Build Links

To avoid the pitfalls of link-building between your own pages, you should focus on creating external links to and from authoritative websites. This will boost your website’s search engine visibility in with minimal effort.

4.   Scope Out the Competition on Search Engines

You should use a free SERP checker to find out what youe competitors are missing, and leverage those gaps.

5.   Social Media is the Way to Go

Though Google doesn’t officially rank on the basis of social media platforms, Facebook and YouTube have become an integral part of successful digital marketing. For this reason, add those ‘Share’ buttons to your content to encourage people reposting blog post or content.

6.   Informative Content Will Rank First

You need to make sure your content is engaging and relevant to the needs of an interested audience. People will not come back if what you share doesn’t add value, so create unique or interesting posts that help people solve a problem they have while going through your site.  Your website’s search volume depends on it!

Don’t forget that your site’s images make up a significant portion of your content, so be sure to optimize your images, too (click here for Google Images’ best practices for SEO).

7.   Optimize the Meta Descriptions

Think of every meta-description as a quick pitch for your brand. It’s best to keep each description unique and precise, with an accurate representation of what you offer customers.  Duplicating the same content across multiple pages isn’t only spammy; it looks unprofessional

A meta-description is like a sneak peek before the main show that should be compelling and enticing but also not duplicated on other pages because it would look unprofessional

8.  URLs Should Be Short

When you have long and winding URLs, users may not click on them and tend to forget them! Short URLs are easier for people (and search engine bots) to remember, so stick with short words when creating your website’s address

Use hyphens rather than underscores, avoid capital letters, use geographic and product or service keywords, and keep your URLs short to make them readable and increase your domain rating.

9.   Frequent Site Reviews Are Necessary

Regularly go through your site and figure out what’s still relevant and what’s not. Then, by reviewing all the pages of your website you end up with a consolidated, updated site that is relevant to the times and simpler for users to browse. Don’t let any SEO efforts go to waste! Be sure stay current on general trends as well as Google’s algorithm updates in order keep users coming back frequently

By measuring your rank changes over time and testing SEO keywords, you can determine what needs to be adjusted in order for your site’s rankings to improve.

10. Use Google Analytics

Google Analytics is a powerful tool that can let you know which keywords are succeeding and failing, trends in pages visited on your site, LSI keywords (Latent Semantic Indexing), features snippets for articles written about the topic of your website, and more. Having proper tools to see what’s going right or wrong will be very beneficial for successful SEO efforts. Google Analytics and Search Console both provide these types of insights within their respective platforms

Make Your Website Mobil Responsive

Websites must be mobile-friendly to make the cut in Google rankings.

Businesses who fail to adapt quickly will fall behind their competitors and may eventually go under as a result of poor marketing strategies.

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