Are you struggling to generate leads for your remodeling business? You’re not alone. The competition is fierce, and finding new customers can be challenging. But what if we told you there are proven strategies to attract more clients and grow your business? In this blog post, we’ll explore seven key tactics that can help you get ahead in the remodeling industry and answer the question, “how do I get customers for my remodeling business?” Increase your customer base with these proven methods.

Short Summary

  • Establish a strong online presence and optimize website for SEO, social media engagement, and local business partnerships.

  • Leverage customer reviews & testimonials to build trust with potential clients. Utilize search engine optimization (SEO), email marketing campaigns & personalized outreach.

  • Offer incentives to customers for referrals and track progress of program.

Establish a Strong Online Presence

A business owner using a laptop to establish a strong online presence for their home remodeling business

In today’s digital age, having a strong online presence is crucial for any business. For a remodeling company, it’s even more essential as 94% of initial impressions are associated with a website’s design. A professional online presence not only attracts more kitchen remodeling leads, but also demonstrates your company’s legitimacy and trustworthiness to potential clients.

To create a robust online presence, you need to focus on two key areas: website essentials and social media engagement. Let’s delve into each of these areas and learn how they can help your remodeling business stand out in the competitive market.

Website Essentials

Your website is the face of your remodeling business and plays a vital role in attracting potential customers. Essential components of a website include service pages, a gallery showcasing past projects, an about page, and a contact page. Additionally, incorporating SEO strategies like keyword research and optimization can help improve your website’s visibility on search engines.

Other website elements that can boost conversions include call-to-action buttons, chatbots, and a responsive design. Remember, consistency in branding across your website and social media platforms is crucial for creating a unified and trustworthy image for your remodeling business.

Social Media Engagement

Social media platforms like Facebook, Pinterest, Instagram, and Houzz can help your remodeling company reach a wider audience and increase brand recognition. Keep your business information current on your social media profiles. This includes your company name, phone number, website URL, and business hours.

Engaging with your target audience on social media can lead to higher customer satisfaction and more positive reviews. Share informative content, such as how-to blogs, engaging remodeling videos, or eye-catching highlight pictures from recent projects. Respond to customer feedback, both positive and negative, to maintain a strong online reputation.

Local Business Partnerships

A local business partnership between a home remodeling business and a local hardware store

Partnering with local businesses, such as a local hardware store, can be a game-changer for your remodeling company. By forming strategic alliances and engaging with your local community, you can tap into a pool of potential clients, gain exclusive leads, and build trust among your target customers.

Let’s explore two key strategies to maximize the benefits of local business partnerships: forming strategic alliances and community involvement.

Forming Strategic Alliances

Forming strategic alliances with complementary businesses can expand your customer base by directing potential clients to your remodeling services. Partnering with professionals in related industries can be a great tool for expanding your business. Real estate agents, insurance claims adjusters, electricians, plumbers, carpenters, property management companies, and roofing companies are all great partners to consider.

The key to a successful partnership is ensuring that you only collaborate with businesses known for providing quality work, as your reputations will be intertwined. By working together, both companies can promote each other’s services to their respective customers and generate a mutually beneficial outcome.

Community Involvement

Engaging with your local community is essential for establishing strong relationships and fostering a favorable image for your remodeling business. You can participate in community activities by sponsoring a local event or sports team, volunteering for a local charity or organization, providing free services or discounts, running workshops for local small businesses, or collaborating with other local businesses.

Joining the local chamber of commerce and participating in National Small Business Week. Week activities can also help develop connections with other small businesses in the area and promote a favorable image for your remodeling company. By being actively involved in your community, you’ll not only improve your local reputation, but also increase the likelihood of word-of-mouth referrals.

Leverage Customer Reviews and Testimonials

A satisfied customer leaving a positive review for a home remodeling business

Customer reviews and testimonials play a crucial role in building trust with potential clients and growing your remodeling business. Encouraging reviews from satisfied clients and addressing negative feedback can help you maintain a strong online reputation and generate more leads.

In this section, we’ll focus on two key strategies to leverage customer reviews and testimonials: encouraging positive reviews and addressing negative feedback.

Encourage Reviews from Satisfied Clients

An image showing a happy customer leaving a positive review for a remodeling business, which answers the question 'How do I get customers for my remodeling business?'

Positive reviews can significantly impact your remodeling company’s success. By providing exemplary service and actively responding to customer feedback, you can acquire more positive reviews and establish trust with prospective clients.

To encourage customers to provide reviews, ensure that the process is straightforward by providing direct links to review platforms like Google, Yelp, or Houzz. Additionally, you can offer incentives, such as discounts or complimentary services, to customers who submit reviews, just be careful that your offer to generate online reviews does not violate any policies of the review site.

Address Negative Feedback

Dealing with negative feedback can be challenging, but it’s essential for maintaining a strong online reputation. Recognize the negative feedback and contact the customer to inquire how the situation can be rectified.

If the customer is not satisfied with the services provided, respond to the review, succinctly explain the situation, and offer further assistance and services. By addressing negative feedback, you demonstrate your commitment to customer satisfaction and may turn a dissatisfied customer into a loyal one.

Utilize Search Engine Optimization (SEO)

search engine optimization, seo, digital marketing

Search engine optimization (SEO) is the process of optimizing your website to increase its visibility in search engine results for targeted keywords and phrases. Effective SEO is crucial for generating more remodeling leads and promoting your business in a competitive environment.

In this section, we’ll explore two tried-and-true ways to improve your remodeling business’s SEO: keyword research and optimization, and local SEO techniques.

Keyword Research and Optimization

Keyword research is essential for optimizing your home remodeling business’s website. Focus on specific keywords related to your services, such as “kitchen remodeling,” “bathroom renovation,” and “basement refinishing”. Additionally, consider using long-tail keywords like “adding a kitchen island for more space” and “kitchen remodel granite countertops” to target niche markets.

Incorporate these relevant keywords and phrases into appropriate sections of your website and produce content related to the products and services you offer. By optimizing your website with targeted keywords, you can improve your search engine rankings and attract more potential customers.

Local SEO Techniques

Local SEO is crucial for attracting potential clients to your remodeling business. Make sure your business name, phone number, address, and service area are included on every page of your website and other associated platforms. Additionally, create a separate page for each of your services to improve your local search rankings.

Optimizing your Google My Business listing is another essential local SEO technique. Provide accurate and up-to-date information, respond to customer reviews, and add photos and videos to your listing. By implementing these local SEO techniques, you can increase your remodeling business’s visibility and generate more leads.

Email Marketing for Home Remodeling Businesses

email, newsletter, email marketing

Email marketing is an effective way to generate more remodeling leads and maintain customer loyalty. By sending newsletters, showcasing past projects, and providing helpful content, you can connect with your customers and keep them engaged with your remodeling business. Implementing such remodeling marketing strategies can lead to a successful and thriving business.

In this section, we’ll explore two key strategies for successful email marketing: newsletter campaigns and personalized outreach.

Newsletter Campaigns

Sending out email newsletters to your existing customers can entice them to return for additional remodeling services or to refer others to your business. Include helpful tips and advice, display before-and-after images of finished projects, and offer exclusive discounts or promotions to keep your customers engaged.

Diversifying your marketing channels by using email newsletters in conjunction with other marketing strategies, such as paid ads and social media, can help you reach a broader audience and increase the likelihood of success.

Personalized Outreach

Personalized outreach is a marketing strategy that targets specific individuals or groups with messages tailored to their needs. This approach can help your remodeling business connect with potential customers in a more personal and effective manner.

Leverage social media marketing for personalized outreach by creating targeted ads, engaging with prospective customers, and providing valuable content. Additionally, attending local events can help you meet potential customers in person and build relationships with them.

Implement Pay-Per-Click (PPC) Advertising

A business owner setting up a Google Ads campaign for their home remodeling business

Pay-per-click (PPC) advertising is a powerful tool for generating immediate remodeling leads. PPC ads are a great way to quickly drive relevant traffic to your site. Unlike SEO campaigns – which can take weeks to start influencing organic rankings – PPC campaigns can be launched straight away and start driving traffic instantly.

Let’s explore two key PPC advertising strategies: Google Ads strategy and social media advertising.

Google is the most popular search engine. Ads are an effective platform for remodeling businesses to reach potential customers. To maximize the effectiveness of your Google Ads campaign, craft compelling headlines and calls-to-action, utilize search network campaigns, and target appropriate demographics based on location, age, gender, and household income, in addition to relevant keywords related to remodeling services.

Cost-per-click (CPC) advertising is another efficient digital marketing approach wherein ads for your business are displayed when prospective customers search for the services you offer, and you are only charged when customers click on the ad.

Social Media Advertising

Social media advertising can help your remodeling company reach a wider audience and generate more leads. Platforms like Facebook, Instagram, Pinterest, and YouTube are ideal for running targeted ads and promoting your remodeling services.

To create effective social media ads, focus on compelling visuals, craft a clear and concise message, and utilize appropriate targeting options. Use A/B testing to optimize your ads and ensure they are reaching your desired audience.

Offer Incentives for Customer Referrals

A business owner offering incentives for customer referrals for their home remodeling business

Customer referrals are a powerful lead-generation tool, as they rely on the trust and satisfaction of your existing clients. Offering incentives for customer referrals, such as discounts on upcoming remodeling projects or gift cards to home improvement stores, can encourage your past customers to spread the word about your business and bring in more customers.

Let’s discuss two key strategies to encourage customer referrals: referral program ideas and tracking referrals.

Referral Program Ideas

A referral program rewards customers for referring their friends and family members to your remodeling business. Offer incentives, such as discounts on future remodeling projects or gift cards to home improvement stores, for customers who refer others to your business.

Request referrals from customers after the remodeling job has been completed, and make sure to ask if they would be willing to recommend your business to others who may need remodeling services.

Tracking Referrals

Tracking referrals is essential for measuring the effectiveness of your referral program and ensuring that customers are rewarded for their referrals. Include a query on your contact form asking new customers how they learned about your business.

Utilizing referral tracking software can also help you monitor referrals and generate unique referral codes or links, making it easier to track the success of your referral program.


In conclusion, generating leads for your remodeling business doesn’t have to be a daunting task. By implementing these seven proven strategies, you can attract more customers, grow your business, and stand out in the competitive remodeling industry. Remember, the key to success lies in consistently providing exceptional service, engaging with your target audience, and adapting your marketing strategy to meet the ever-evolving needs of your customers. So go ahead, take the first step, and watch your remodeling business thrive.

Frequently Asked Questions

How do I find customers for home remodeling?

To find customers for home remodeling, you can utilize a variety of strategies including participating in networking and community events, partner with local businesses, getting a home improvement contractor bond, joining lead-generation sites, providing an online consultation service, and asking for referrals.

By implementing these methods, you can maximize your chances of finding quality leads.

How can I promote my renovation business?

To promote your renovation business, focus on driving traffic to your website through SEO, generating leads with PPC ads, nurturing high-quality leads with email marketing campaigns, connecting with your audience through social media marketing, knowing your customer and listing your business on Nextdoor, building a contractor website, utilizing SEO, starting local by posting on social media, creating a YouTube page and employing traditional local advertising tactics.

Encourage word of mouth, diversify your marketing channels, use visual content on social media, offer valuable information to become the go-to source and build brand recognition.

How do I market my small remodeling business?

Attracting customers to your small remodeling business requires an effective digital marketing strategy. Start by creating a website to establish credibility, then build authority by engaging in link building and SEO activities to attract visitors.

Focus on creating fresh content that will capture customer attention, and use pay-per-click campaigns for increased visibility. Finally, make sure your brand stands out with a memorable logo and consistent messaging.

How do you get leads for remodeling?

Generating leads for remodeling can be achieved by focusing on SEO, priming your website to convert leads, utilizing email marketing, connecting on social media, asking for reviews and referrals, partnering with local businesses, using lead generation services, and asking for referrals.

Creating a well-designed website, leveraging social media marketing, email marketing, paid advertisements, blogging and teaming up with Realtors and customers for referrals are also great strategies for getting qualified home remodeling leads.

Mike Goldstein
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